IPL Go Green campaign doesn't make any sense..

The IPL season is going on all around.. As I can see in this season of IPL3, They are showing "go green IPL" campaign for less use of plastic and less use of electricity. When IPL committe promoting the go green, did they think about the games that they are playing under the flood light ? For eg: for each match that they played under the light will consumes more than 10,000 KW of power. It was a fact that for one unit of power generated, 0.700 kg of coal was consumed and the same emitted 1.25 to 1.50 k.g. of carbon dioxide in the air. And they are playing 45 days of cricket and 80% of the matches are played under the flood light. Is the BCCI, IPL and ICC are worth of promoting the "UNO's Go Green " to protect the earth ? I believe since the IPL is franchise based cricket, They look for the TRP ratings, which they can get only when it played in nightBcoz the viewership will be more in the night compare to day. But they should have moved the timings in the weekends..